TaDa

AB InBev's first global direct-to-consumer digital platform with presence in Latin America and South Africa. The world's largest brewing company and the leader in beer manufacturing launched a delivery service offering cold drinks at competitive prices to consumers.

Challenge

  • TaDa faced a critical challenge in scaling rapidly and effectively. The company needed to continuously introduce new features to its digital ecosystem—website, mobile app, and CMS—to meet the evolving demands of its consumers.
  • This required an immediate expansion of their development team who could seamlessly integrate into the existing setup and adapt quickly.
  • Additionally, new team members needed to be proficient across various platforms to ensure a consistent user experience, while maintaining security standards and ensuring data synchronization across all systems.

Solution

A team of external developers was assembled to work in close collaboration with TaDa's in-house development team. Outsourcing brought the expertise and flexibility needed to accelerate feature development across the digital ecosystem.

The team was instrumental in building a robust content management infrastructure that optimized operational efficiency and user experience.

They also developed a user-friendly mobile app seamlessly integrated with location services, enabling customers to order cold drinks at competitive prices.

Furthermore, advanced analytics tools were implemented to monitor user behavior, engagement, and the performance of both the app and the CMS. These insights provided data-driven guidance for continuous improvements.

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Features

  • Order & inventory management.
  • Promotions & discount management.
  • Profile creation & management.
  • Secure payment processing.
  • Schedule drink deliveries.
  • Geo-location integration.
  • Feedback and review system.
  • Analytics and reporting tools.
  • Customer support system.
  • Social sharing integration.
  • Timely push notifications.
  • Real-time personalization.
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4.5Stars

Whenever something's wrong or there's a bug, they attend to it immediately. FlyDevs has successfully delivered a new and improved site that aligns with the client's requirements. The team adheres to deadlines and quickly resolves issues and bugs. Moreover, their openness to new ideas and flexibility makes them easy to work with.

Carolina Ham

DTC Leader of TaDa - AB-InBev

View review in Clutch

Services Provided

Software development
Staff augmentation

Timeline

Partners for more than 7
years

Award

The Best Mobile App at the
eCommerce Awards
Argentina

Take a look

www.tada.com.ar

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